Firetrap: From Fashion to Global Recognition
The Rise of Firetrap
Founded in 1993, Firetrap quickly established itself as a key player in the fashion industry, specializing in menswear and accessories. Its journey from a local brand to an international sensation is noteworthy. Initially, Firetrap was a part of the World Design and Trade company, alongside its sister brand Full Circle and others like SC51 and Sonnetti.
Global Expansion
Between 2006 and 2008, under the leadership of Managing Director John Gorman, Firetrap saw significant growth in international markets. This expansion was a pivotal point in the company’s history, showcasing its potential and appeal across borders. Eventually, Firetrap was sold to Sports Direct International, marking a new chapter in its journey.
A Part of Frasers Group
Today, Firetrap is owned by the Frasers Group, a retail giant founded by Mike Ashley. This acquisition placed Firetrap among other renowned global brands such as Slazenger, Gelert, and Kangol. This transition under the Frasers Group umbrella has allowed Firetrap to maintain its distinctive style while reaching a broader audience.
Conclusion
Firetrap’s journey from a British menswear brand to a globally recognized name is truly impressive. Its ability to adapt and grow in the ever-changing fashion industry is a testament to its strong brand identity and leadership. Whether you’re a fan of their classic styles or looking to explore new fashion trends, Firetrap offers a unique blend of tradition and innovation.
For those interested in quality menswear with a modern twist, Firetrap is a brand worth exploring. Its rich history and current global presence make it a remarkable example of successful brand evolution in the fashion industry.